June 8, 2015It didn’t get a mention in Apple’s big keynote announcements Monday - which already had plenty of interest to publishers - but deep within Apple’s developer documentation lies perhaps the most important item of all to the news industry.Īdblocking is coming to the iPhone with iOS 9.Īdblocking - running a piece of software in your web browser that prevents ads on most web pages from loading - has moved from a niche behavior for the nerdy few to something mainstream.
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